Raw Media combines 25+ years in media, data and marketing with proprietary AI applications to augment media teams, automate analysis and orchestrate smarter decisions.
From granular campaign diagnostics to geo-intelligence, OOH planning and content generation, the Raw Media AI Suite was designed around real-world media challenges.
An AI-assisted diagnostics engine that ingests performance data and returns explanations, bottlenecks and optimization paths across platforms (Google, Meta, TikTok, Amazon, DV360 or spreadsheets).
A natural-language analytics interface: ask questions about performance, trends or scenarios, and the AI responds with contextual insights and comparisons in real time.
A geospatial intelligence layer that evaluates streets, neighborhoods and regions using demographic and behavioral signals such as income, age, affinities and education.
An OOH/DOOH intelligence module that enriches inventory with audience and context data, helping validate routes and support investment decisions.
A multimodal generative content engine that creates social posts (copy + image) with an integrated calendar and editing layer for fine-tuning.
A prompt-driven media planning layer: from a structured brief (goals, audiences, investment, timing), it generates end-to-end media plans with channels, tactics and justifications.
A market intelligence module that analyzes competitors' positioning, messaging and marketing activity, highlighting patterns, gaps and differentiation opportunities for your brand.
For specific challenges, Raw Media designs and implements tailor-made AI agents, automation flows and data integrations aligned with your existing stack and workflows.
An interactive dashboard platform offering advanced visualizations and analytics over digital media campaigns.
You can fully outsource your media operations with AI, subscribe to the AI Suite to augment your in-house team, or structure a high-impact special project.
Raw Media acts as your media department, combining AI-driven automation with senior strategy and execution across channels and formats.
Your team keeps media operations in-house while leveraging Raw Media applications and consultative support to level up analysis, planning and reporting.
High-impact sprints focused on specific goals: media audits, process redesign, AI integration, training and proof-of-concept initiatives.
Raw Media is not a generic AI shop. It is a media-first consultancy that uses AI as leverage to solve real-world operational and strategic problems.
Raw Media is a consultancy specialized in AI applied to media — focused on increasing efficiency, reducing operational overhead and accelerating outcomes for agencies and advertisers.
Andre Castilho, a media and marketing executive with 25+ years of experience, working with major brands, agencies and media players since 1999.
In an initial assessment, we review how your media is currently structured, identify efficiency gaps and outline an AI-driven roadmap: outsourced ops, AI suite subscription or a special project.